Recently, I had the kind of down time that so many of us busy people crave: vast amounts of it spent somewhere without cell-phone service or an internet connection. Hours would pass without my knowledge; days morphed from one into the next. Observation is one of the great gifts of being a visual communicator and, in the absence of normal "connectivity," I lived primarily through my eyes. What I became preternaturally sensitive to—it became a game of sorts as I mentally cataloged each specimen—were the unsolicited stream of logos, signage, way-finding devices, packaging, analog and digital instructions that came, and went, in this temporary environment.

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Swipe Books on Advertising and Design is located at 401 Richmond Street West, at Spadina, a truly landmark building in the heart of Toronto's design district. Much larger than our previous premises, our current store boasts room enough for every graphic design and advertising book worthy of shelf space and a thoughtful selection of well-designed product. Canada's only advertising and design bookstore, Swipe Books is also the official bookstore of the RGD (Registered Graphic Designers of Ontario) and the ADCC (Advertising and Design Club of Canada).

With Doors Open Toronto 2010 just around the corner, we here at Swipe and BUILT are more thankful than ever to be part of the extraordinary arts and culture complex at 401 Richmond Street West. A prime destination during the festival, 401 is expecting several thousand visitors over the weekend of May 29th and 30th. Accordingly, Swipe and Built will be open Saturday from 10 am to 6 pm, and Sunday from 10 am to 5 pm.

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This second installment in TASCHEN's advertising series joins Advertising Now! Print and the forthcoming Advertising Now! TV Commercials to provide a complete study of commercial communication in the world today. Divided into chapters by subject (from food and beverage to electronics, clothing, and more), this tome examines the most effective and important online ad campaigns by exploring the work of the globe's top award-winning agencies, including DM9, Tribal DDB, OgilvyOne, LOWE Tesch, and 2020 London. With each chapter containing an article from one of the agencies, you'll learn not only what the biggest campaigns are, but also what it takes to create them. From Nike to Coca Cola, FIFA, and the WWF, these are the ads that are defining the face of online advertising.

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2. Flat rate per Ad per amount of time.

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