Stock Photo, happy outcome on a long run

Stock Photo, video, and illustration guidelines

If you are considering shooting for commercial purposes, then stock photography is an option for you. It all applies to videos and illustrations. Sound stock and music fall into a different category and we’ll address it later in a different post. Meanwhile here is a recorded live video from Adobe Stock with really good insights and guidelines of how to plan and what to look for when shooting for stock.

We know you know, but just as a reminder to utilize a Model Release per each model, and Property Release for recognizable properties when uploading photos and videos to any stock platform. It legally covers you and the platform you are uploading to. This video speaks for itself but if you still have questions, please ask us and we’ll do our best to answer them.

Cheers and stay creative!

Model Release Apps examples

Have one that’s as easy as possible to use, fits your OS or both iOS and Android, and have the ability to sign Release directly on the mobile device (electronically):

Public Photography

Lifehacker has a great article on shooting in public called ‘Know Your Rights: Photography in Public.’

Remember, they’re all around ~$10 USD.

Features to look for

  • Import Google Contacts from phone/tablet to automatically fill out the form. No need to create a separate database.
  • Save the model’s new information to your Google Contacts from the same form the model fills out.
  • Take picture of the model’s identification. The image will be printed on the PDF document with the rest of the model’s information.
  • Input adult legal age. In some countries or even in some states the legal age can range from 15 years old up to 21 years old. Default is 18 years old.
  • If the model is a minor when selecting the date of birth, the signature page will switch to parent or guardian. Model release PDF will indicate minor.
  • You can include the witness’ signature.
  • Share PDF file after generating PDF form to an Email, Drive, Dropbox, etc.
  • Add company logo to the top of model release.
  • Add your own custom text file with basic HTML attributes or use the one provided and modify.
  • Help section to understand each section of model release including settings.
  • The photographer’s signature is saved in a system folder only accessible by this app so your signature is safe. When uninstalling this app your signature is also deleted.
  • Save and open Shoot Information and Model’s Information to access at a later time.
  • Open a list of PDFs created from this app and view PDF when the file is clicked.
  • Included are Property and Photo release PDF creation.
  • All release forms are as is. Use the forms as a template for writing your own releases. Please consult with legal counsel.



  • Contacts- used to retrieve phone contacts and fill the model’s information in the contacts section of the app.
  • Storage- saves the PDF in the phone’s main storage. Saves the custom model release form for you to modify using a 3rd party text editor. Use a Custom logo from your gallery. Save and open model’s information and shoot information.
  • Camera- take picture of the model’s ID.


Boudoir shoots

You would need three types of model releases for your boudoir business:

  • General Model Release
  • Limited Model Release
  • Anonymous Model Release

Negotiating The Number Of Images – the model is not going to use all 250-500 shots you take of his/her. She’s only going to use maybe a dozen or so, only the best ones. If you limit the number of images she receives, it allows you to retouch and post-process just that limited number so it serves as quality control for your brand.

Thanks again, and happy shooting!

Is 2020 going to be an AI year?

A friend of ours sent us the other day this podcast to listen, and ever since we were not the same. Like art, there are events in life that modify our brain in unexpected ways, some reversible, others irreversible. This is one of those times when we freeze speechless in the armchair with no direction, no reply. Listen to this podcast and type a short comment below if we should be concerned in 2020 and beyond or not. We think this is another true step into the unknown. Let’s hear it.

Titan vs. Titan: AI & the race for global supremacy

by Podcast hosted by Mike Osborne and Andrea Mustain |

Winter postcard design

Postcard design for CEFF 2019-2020, winter season – clean, balanced, calm, and joyful. The winter globe theme stays in perspective & balance with the Christmas tree globe, and its string again in balance with the type reading down to the bottom right corner ECSC logo. The productions are meant to be on a 5″x7″, 100# coated cardstock. Merry Christmas, Happy Holidays, and Joyful New Year!

CEFF 2019 in BeatRoute Magazine

Full page colour advertisement designed for the Calgary European Film Festival 2019 in BeatRoute magazine, October feature. The design stays consistent with the poster, postcard and the entire CEFF 2019 design theme. Project 2211 has been designing ads for CEFF in Beatroute magazine for years and today we are proud to present you the latest full page ad this October. Beatroute is our favourite cultural magazine alive in a print form, and we are happy to see our ad in it. You could find Beatroute here:  , and CEFF here

Destiny Productions

Destiny Productions – Video Production and Postproduction

Case Study
Documentary Production and Graphic Design

Destiny Productions, a film studio, based in Calgary, Alberta, Canada that has been a source of inspiration for many since 2015.

Founded by

Daniela Cupse Apostoaei – Film Director, Writer


  • Documentary Production
  • Graphic Design
  • Web Design
  • Poetry translation
  • Book layout
  • Illustration

Production & Post

Anything we design for Destiny Productions has the motion picture in mind. Because of this some designs have a theatrical approach, others a pure advertising sense.

A collaboration that many of us have hoped for years to have with our client. It’s the kind of business relationship you develop for a long time collabaration, with confidence and unprecedently willingness to help. For us, this is a big deal and we truthfully respect that.

Time Management

Like any professional business, managing the time is vital. Time management is the ability to plan and control how someone spends the hours in a day to effectively complete a project or multiple tasks. At the end our goal is to have a great and fun time while working on challenging projects.

Video Editing

Before we start editing a documentary certain steps have to achieved:

  • Capture studio-quality photographs and video
  • Work both on and off-site
  • Manage and oversee all technical aspects of video recording and editing  
  • Work with creative teammates
  • Regularly collaborate with marketing team
  • Follow the company’s brand guidelines
  • Present to senior management
  • Develop an overall video brand messaging strategy


Market Target

The target remains general population, people who care about others in need, social issues, and disfunctional communities.

Team Management & Interactions

What do you need to know to manage a creative team successfully? You need an answer to the question: What are they actually like? get a deep insight into their personalities. A comprehensive study about the creatively gifted people brings a whole lists of characteristics.

Poster Design

Dedicated feeling around the Documentary’s theme, the poster of a movie brings the quintessential out of the narrative without divulging the main story. 

Meaningfull Design


Engaging Compositions

Creative Ideas


Integrated storytelling

User Experience

The benefit of bringing to light the truth in a story is priceless, no matter how ugly the truth might be. Some do shake us to the ground, but at the same time they enrich us to profound levels of counciousness. These films make us more responsable and carefull to people and communities in need of help.

Brand Design

Typography has played the main role in Destiny Productions logo design. The “D” and “P” blend in with an artifact of a film reel, bringing the composition in unity and rhythm. The logo is meant to stay monochromatic for obvious reason of the tribute to black and white starting era of film. The serif Trajan Pro 3 brings a solid and stable feel along with elegancy of a such a powerful word “Destiny”. 

Web Design & Development

The website design of has had a slight evolution since 2016 to present day. It’s been buit in Muse and since 2018-2019 lack of support from Adobe, we are planning on migrating to other platforms in 2020. With a contemporary look and feel in mind, we are planning on keeping the users involved and informed through new web tools available. 

As everywhere on our websites work, we like to see implemented advantages of the quintet HTML5-CSS3-JS-PHP-MySQL, along with various content from anywhere visual communication and motion picture exist.

Check out more about their documentaries (shorts) on the left above button, or the current project(s) on the right.

Let’s Get in touch
Tell us about youR Projects

Be as specific so we get a better understanding of your needs and purpose of your project, and how we can achieve your goals.

Ad Social Beer Haus

Advertisment for Social Beer Haus Calgary

Social Beer Haus in Calgary has recently opened their doors to the public. This Ad was designed for web only in regards to their Soft Launch.  Check them out at

Calgary European Film Festival

Graphic and Web Design Calgary

Case Study
Design Presence 

Calgary European Film Festival has been offering new European movies to Calgary since 2012.  European Cinematography at its best in two intense weeks of visual storytelling, in 2019 with 22 European countries onboard.


  • President: Adrian Glavan
  • Vice-President: Filomena Calabrese
  • Treasurer: Claire Bourges
  • Secretary: Veronika Standish
  • Communications: Helene Giradot
  • Directors at large: Iwona Piotrowski, Ron Reine, Ana Glavan


  • Web Design
  • Branding
  • Graphic Design
  • Video promo
  • Advertising Design

Creative Calgary

What we look for before starting designing a poster, postcard, or any advertising material for CEFF: a theme that relates to the European conglomerate of nations and Calgary, or to the Canadian western culture in general.

Every year since 2012, Project 2211 has taken care of the advertising image of the Calgary European Film Festival. As film lovers and producers, we take pride in being part of this extraordinary community that gather once a year to bring us outstanding European movies to our Calgary downtown theaters.

Time Management

It is almost a year round preparation process for this festival to happen, so what you see is just the tip of the iceberg. The team meet at least 6 months in advance to take administrative and marketing decisions. This is where we start designing the first draft of our poster, the central piece of advertising to which all other materials will be aligned to.

Graphic Design

  • Briefing the Project with the Board.
  • Researching CEFF’s ecosystem.
  • Brainstorming on the slogan.
  • Proof out mockups.
  • Building the Design.
  • Presenting and refining the work.
  • Putting the Design into production. Distribute online and offline.

Market Target

The target expanded from a cinemateque art niche in the beginning to a general audience of all ages and backgrounds. Although the audience is wide, they are maintaining a high level by screening the majority of movies with awards on their belt. Because this festival has managed to maintain this high level of cinematography, in a short period of time the community grew larger that expected.

Team Management & Interactions

The conglomerate of communities has expanded from 3 participating countries in 2012 to 22 in 2019. In just 8 years CEFF has proven a solid venue in which Calgarians could and should  take pride as it is one of the strongest cinema screening events of the year.  

Festival Poster Design

We have been designing posters for Calgary European Film Festival since the beginning of it in 2012. It’s been a great experience and a learning curve for both parties. The design has constantly evolved and we are proud to be part of this team of film avids.   

Rich Design


Engaging Compositions

Creative Ideas

User Experience Research

Over 2000 film lovers show up every November to enjoy European movies. Some share European background, and like to reconnect with the reality back home. Others come to watch European cinematography at its best. 

Brand Design

CEFF Logo / Brand brings a bold sign of a bold and clear message, longevity by simplicity and stability. It’s almost like a brick construction (letter C with flat baseline) with a solid foundation of facing “F”s. The colors are meant to stay monochrome as a bridge in time since the era of the Black & White film. Typeface used is Frutiger 95 Ultra Black with  a bold clear message. 

Web Design & Development

The website design we have (re)built had a few updates since the 2012 version. We like to see implemented advantages of the quintet HTML5-CSS3-JS-PHP-MySQL.

Poster Design, Postcard, Program / Brochure Design, Gala Posters, Program Posters, Advertisment Design for various distributors in Calgary, Website Design, Social Media graphic presence, all provided by the onestop design studio, Project 2211, graphic, web design, and video production studio.

Media Distribution

Materials designed for Calgary European Film Festival end up to various print houses and distributed online and offline throughout downtown Calgary. Some of the partners are Outfront Media, Pattison, Metro, Redpoint Media, Beatroute, Avenue Magazine, Calgary Movies, CJSW, Red FM, Calgary International Film Festival, Calgary Underground Film Festival, Calgary Public Library. 

You get the idea

In 8 years CEFF jumped from 3 countries to 22. In another 5 years Europe is conquered and maybe, just maybe, we should consider expanding to… Greenland. Oh, no, someone else tried to buy it and  didn’t work out. 

  • CEFF in 2012 – 200 watchers
  • CEFF in 2015 – over 1000 watchers
  • CEFF in 2018 – over 2000 watchers

New Movies



Community Partners

Wrap Up Gala Design

Every year, on that last Sunday, the Wrap Up Gala takes place at a restaurant / pub in town. The poster design tipically stays consistent with the main poster’s theme and brings a fun, relaxed invitation to the end of the annual event.


Vivid Design

Fun Compositions

Creative Ideas

Let’s Get in touch
Tell us about youR Projects

Be as specific as possible so get a better understanding about the needs and purpose of your project, and how we can achieve your goals.