Calgary European Film Festival

Graphic and Web Design Calgary

Case Study
Design Presence 

Calgary European Film Festival has been offering new European movies to Calgary since 2012.  European Cinematography at its best in two intense weeks of visual storytelling, in 2019 with 22 European countries onboard.

Board

  • President: Adrian Glavan
  • Vice-President: Filomena Calabrese
  • Treasurer: Claire Bourges
  • Secretary: Veronika Standish
  • Communications: Helene Giradot
  • Directors at large: Iwona Piotrowski, Ron Reine, Ana Glavan

Categories

  • Web Design
  • Branding
  • Graphic Design
  • Video promo
  • Advertising Design

Creative Calgary

What we look for before starting designing a poster, postcard, or any advertising material for CEFF: a theme that relates to the European conglomerate of nations and Calgary, or to the Canadian western culture in general.

Every year since 2012, Project 2211 has taken care of the advertising image of the Calgary European Film Festival. As film lovers and producers, we take pride in being part of this extraordinary community that gather once a year to bring us outstanding European movies to our Calgary downtown theaters.

Time Management

It is almost a year round preparation process for this festival to happen, so what you see is just the tip of the iceberg. The team meet at least 6 months in advance to take administrative and marketing decisions. This is where we start designing the first draft of our poster, the central piece of advertising to which all other materials will be aligned to.

Graphic Design

  • Briefing the Project with the Board.
  • Researching CEFF’s ecosystem.
  • Brainstorming on the slogan.
  • Proof out mockups.
  • Building the Design.
  • Presenting and refining the work.
  • Putting the Design into production. Distribute online and offline.

Market Target

The target expanded from a cinemateque art niche in the beginning to a general audience of all ages and backgrounds. Although the audience is wide, they are maintaining a high level by screening the majority of movies with awards on their belt. Because this festival has managed to maintain this high level of cinematography, in a short period of time the community grew larger that expected.

Team Management & Interactions

The conglomerate of communities has expanded from 3 participating countries in 2012 to 22 in 2019. In just 8 years CEFF has proven a solid venue in which Calgarians could and should  take pride as it is one of the strongest cinema screening events of the year.  

Festival Poster Design

We have been designing posters for Calgary European Film Festival since the beginning of it in 2012. It’s been a great experience and a learning curve for both parties. The design has constantly evolved and we are proud to be part of this team of film avids.   

Rich Design

R

Engaging Compositions

Creative Ideas

User Experience Research

Over 2000 film lovers show up every November to enjoy European movies. Some share European background, and like to reconnect with the reality back home. Others come to watch European cinematography at its best. 

Brand Design

CEFF Logo / Brand brings a bold sign of a bold and clear message, longevity by simplicity and stability. It’s almost like a brick construction (letter C with flat baseline) with a solid foundation of facing “F”s. The colors are meant to stay monochrome as a bridge in time since the era of the Black & White film. Typeface used is Frutiger 95 Ultra Black with  a bold clear message. 

Web Design & Development

The website design we have (re)built had a few updates since the 2012 version. We like to see implemented advantages of the quintet HTML5-CSS3-JS-PHP-MySQL.

Poster Design, Postcard, Program / Brochure Design, Gala Posters, Program Posters, Advertisment Design for various distributors in Calgary, Website Design, Social Media graphic presence, all provided by the onestop design studio, Project 2211, graphic, web design, and video production studio.

Media Distribution

Materials designed for Calgary European Film Festival end up to various print houses and distributed online and offline throughout downtown Calgary. Some of the partners are Outfront Media, Pattison, Metro, Redpoint Media, Beatroute, Avenue Magazine, Calgary Movies, CJSW, Red FM, Calgary International Film Festival, Calgary Underground Film Festival, Calgary Public Library. 

You get the idea

In 8 years CEFF jumped from 3 countries to 22. In another 5 years Europe is conquered and maybe, just maybe, we should consider expanding to… Greenland. Oh, no, someone else tried to buy it and  didn’t work out. 

  • CEFF in 2012 – 200 watchers
  • CEFF in 2015 – over 1000 watchers
  • CEFF in 2018 – over 2000 watchers

New Movies

Countries

Years

Community Partners

Wrap Up Gala Design

Every year, on that last Sunday, the Wrap Up Gala takes place at a restaurant / pub in town. The poster design tipically stays consistent with the main poster’s theme and brings a fun, relaxed invitation to the end of the annual event.

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Vivid Design

Fun Compositions

Creative Ideas

Let’s Get in touch
Tell us about youR Projects

Be as specific as possible so get a better understanding about the needs and purpose of your project, and how we can achieve your goals. 

Your password, your life

The other day we’ve bumped into a problem of finding/resetting the password on one of the accounts and we both, us and the client, felt the frustration for our inability to help in recovering the password. As it is a very sensitive matter, we were able to briefly explain how passwords are these days not stored as text anymore due to security issues. This following video will better explain why in just seven minutes.

Logo Design Hatrac

Calgary Logo Design – Hatrac.ca, a logo concept designed in the time of our colaboration with Stillfire Studios in Calgary. Lots of good words about Stillfire as they are organizing tons of events in Calgary. More work from that time coming up. 

What happened to Biz Changerz

Biz Changerz Logo Design (2010). Nobody knows where Biz Changerz is these days but it was certainly interesting to see the options they were opening for business directories few years ago. Other directories took over for the past years and this logo got buried amond others in a dusty box. Dinamic and bold were the requirements and this was it for a little while. If anyone knows about Biz Changerz, please send us a clue below. 

Disasters for Piano by David Peacock

In the long winter nights of cold and high winds, seated in front of an empty table with a pencil ready for schetching the next disaster. The work of David Peacock brings us to a timeless place where everything is floating as in the cover illustration. The artwork is by Nicolas Menanrd. Lovely combo for an early morning coffee with a blank piece of paper in front of you.

All Contemporary Arts – Logo Design

All Contemporary Arts – Logo Design (2009); digital media design group with in an oomph of contemporary aspirations. A digital art boutique, online for a while, with dreams to compete with the big boys. None of them happened as indecision overwhelmed the vision, like in so many cases. Maybe one day, ACA will be alive once for all as the brand is waiting for them, standing to this day.

Logo Design – Jayda Karsten

Logo Design for Jayda Karsten, Visual Artist in Calgary, AB. Years ago we’ve worked together on a mural that was displayed for weeks on the metal fence by “the pit” on 4th Street SW in Mission, Calgary. Many of us still remember “the pit”, like a never ending nightmare, an unfinished foundation abandoned for about nine years before anything happened to it. Now it’s a decent building with stores and beautiful apartments, a completely new revamp in Mission. If you would like to find out more about the architecture in Calgary and “the pit”, find out more info about Jayda Karsten on the C-Space here.

Badge Époque Ensemble

Every once in a while we’ll bring you sounds and music that inspired us in a point in time, and this way the artist is better presenting his/her music to you, the audience. Today is Badge Époque Ensemble and we simply love them. Listen and buy their music:

Logo Contact Graphics

Contact Graphics Logo Design – logo designed in 2003 for a boutique advertising agency in the Tri-State area, NY-NJ-CT. When a client comes to you and wants a logo done yesterday, then sits with you for hours and gets an image that satisfies him/her. Bold and impactful were the keywords and a pencil drawing on a napkin. The company is not in business anymore but surely was a lot of fun to work with them. They had the best morning meetings ever, where Columbian Juan Valdez amazing coffee and donuts from a local bakery were fresh every time. We miss Contact Graphics and the kids we were still at that time.