Destiny Productions – Video Production and Postproduction
Case Study Documentary Production and Graphic Design
Destiny Productions, a film studio, based in Calgary, Alberta, Canada that has been a source of inspiration for many since 2015.
Daniela Cupse Apostoaei – Film Director, Writer
Production & Post
Anything we design for Destiny Productions has the motion picture in mind. Because of this some designs have a theatrical approach, others a pure advertising sense.
A collaboration that many of us have hoped for years to have with our client. It’s the kind of business relationship you develop for a long time collabaration, with confidence and unprecedently willingness to help. For us, this is a big deal and we truthfully respect that.
Like any professional business, managing the time is vital. Time management is the ability to plan and control how someone spends the hours in a day to effectively complete a project or multiple tasks. At the end our goal is to have a great and fun time while working on challenging projects.
Before we start editing a documentary certain steps have to achieved:
Capture studio-quality photographs and video
Work both on and off-site
Manage and oversee all technical aspects of video recording and editing
Work with creative teammates
Regularly collaborate with marketing team
Follow the company’s brand guidelines
Present to senior management
Develop an overall video brand messaging strategy
The target remains general population, people who care about others in need, social issues, and disfunctional communities.
Team Management & Interactions
What do you need to know to manage a creative team successfully? You need an answer to the question: What are they actually like? get a deep insight into their personalities. A comprehensive study about the creatively gifted people brings a whole lists of characteristics.
Dedicated feeling around the Documentary’s theme, the poster of a movie brings the quintessential out of the narrative without divulging the main story.
The benefit of bringing to light the truth in a story is priceless, no matter how ugly the truth might be. Some do shake us to the ground, but at the same time they enrich us to profound levels of counciousness. These films make us more responsable and carefull to people and communities in need of help.
Typography has played the main role in Destiny Productions logo design. The “D” and “P” blend in with an artifact of a film reel, bringing the composition in unity and rhythm. The logo is meant to stay monochromatic for obvious reason of the tribute to black and white starting era of film. The serif Trajan Pro 3 brings a solid and stable feel along with elegancy of a such a powerful word “Destiny”.
Web Design & Development
The website design of http://www.destinyproductions.ca/ has had a slight evolution since 2016 to present day. It’s been buit in Muse and since 2018-2019 lack of support from Adobe, we are planning on migrating to other platforms in 2020. With a contemporary look and feel in mind, we are planning on keeping the users involved and informed through new web tools available.
As everywhere on our websites work, we like to see implemented advantages of the quintet HTML5-CSS3-JS-PHP-MySQL, along with various content from anywhere visual communication and motion picture exist.
Check out more about their documentaries (shorts) on the left above button, or the current project(s) on the right.
Other collaborations with Destiny Productions may include
Calgary European Film Festival has been offering new European movies to Calgary since 2012. European Cinematography at its best in two intense weeks of visual storytelling, in 2019 with 22 European countries onboard.
President: Adrian Glavan
Vice-President: Filomena Calabrese
Treasurer: Claire Bourges
Secretary: Veronika Standish
Communications: Helene Giradot
Directors at large: Iwona Piotrowski, Ron Reine, Ana Glavan
What we look for before starting designing a poster, postcard, or any advertising material for CEFF: a theme that relates to the European conglomerate of nations and Calgary, or to the Canadian western culture in general.
Every year since 2012, Project 2211 has taken care of the advertising image of the Calgary European Film Festival. As film lovers and producers, we take pride in being part of this extraordinary community that gather once a year to bring us outstanding European movies to our Calgary downtown theaters.
It is almost a year round preparation process for this festival to happen, so what you see is just the tip of the iceberg. The team meet at least 6 months in advance to take administrative and marketing decisions. This is where we start designing the first draft of our poster, the central piece of advertising to which all other materials will be aligned to.
Briefing the Project with the Board.
Researching CEFF’s ecosystem.
Brainstorming on the slogan.
Proof out mockups.
Presenting and refining the work.
Putting theDesign into production. Distribute online and offline.
The target expanded from a cinemateque art niche in the beginning to a general audience of all ages and backgrounds. Although the audience is wide, they are maintaining a high level by screening the majority of movies with awards on their belt. Because this festival has managed to maintain this high level of cinematography, in a short period of time the community grew larger that expected.
Team Management & Interactions
The conglomerate of communities has expanded from 3 participating countries in 2012 to 22 in 2019. In just 8 years CEFF has proven a solid venue in which Calgarians could and should take pride as it is one of the strongest cinema screening events of the year.
Festival Poster Design
We have been designing posters for Calgary European Film Festival since the beginning of it in 2012. It’s been a great experience and a learning curve for both parties. The design has constantly evolved and we are proud to be part of this team of film avids.
User Experience Research
Over 2000 film lovers show up every November to enjoy European movies. Some share European background, and like to reconnect with the reality back home. Others come to watch European cinematography at its best.
CEFF Logo / Brand brings a bold sign of a bold and clear message, longevity by simplicity and stability. It’s almost like a brick construction (letter C with flat baseline) with a solid foundation of facing “F”s. The colors are meant to stay monochrome as a bridge in time since the era of the Black & White film. Typeface used is Frutiger 95 Ultra Black with a bold clear message.
Web Design & Development
The website design we have (re)built had a few updates since the 2012 version. We like to see implemented advantages of the quintet HTML5-CSS3-JS-PHP-MySQL.
Poster Design, Postcard, Program / Brochure Design, Gala Posters, Program Posters, Advertisment Design for various distributors in Calgary, Website Design, Social Media graphic presence, all provided by the onestop design studio, Project 2211, graphic, web design, and video production studio.
Materials designed for Calgary European Film Festival end up to various print houses and distributed online and offline throughout downtown Calgary. Some of the partners are Outfront Media, Pattison, Metro, Redpoint Media, Beatroute, Avenue Magazine, Calgary Movies, CJSW, Red FM, Calgary International Film Festival, Calgary Underground Film Festival, Calgary Public Library.
You get the idea
In 8 years CEFF jumped from 3 countries to 22. In another 5 years Europe is conquered and maybe, just maybe, we should consider expanding to… Greenland. Oh, no, someone else tried to buy it and didn’t work out.
CEFF in 2012 – 200 watchers
CEFF in 2015 – over 1000 watchers
CEFF in 2018 – over 2000 watchers
Wrap Up Gala Design
Every year, on that last Sunday, the Wrap Up Gala takes place at a restaurant / pub in town. The poster design tipically stays consistent with the main poster’s theme and brings a fun, relaxed invitation to the end of the annual event.
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