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Destiny Productions – Video Production and Postproduction

Case Study
Documentary Production and Graphic Design

Destiny Productions, a film studio, based in Calgary, Alberta, Canada that has been a source of inspiration for many since 2015.

Founded by

Daniela Cupse Apostoaei – Film Director, Writer

Graphic design with purpose acknowledge constant forging on


  • Documentary Production
  • Graphic Design
  • Web Design
  • Poetry translation
  • Book layout
  • Illustration

Production & Post

Anything we design for Destiny Productions has the motion picture in mind. Because of this some designs have a theatrical approach, others a pure advertising sense.

A collaboration that many of us have hoped for years to have with our client. It’s the kind of business relationship you develop for a long time collabaration, with confidence and unprecedently willingness to help. For us, this is a big deal and we truthfully respect that.

Time Management

Like any professional business, managing the time is vital. Time management is the ability to plan and control how someone spends the hours in a day to effectively complete a project or multiple tasks. At the end our goal is to have a great and fun time while working on challenging projects.

Video Editing

Before we start editing a documentary certain steps have to achieved:

  • Capture studio-quality photographs and video
  • Work both on and off-site
  • Manage and oversee all technical aspects of video recording and editing  
  • Work with creative teammates
  • Regularly collaborate with marketing team
  • Follow the company’s brand guidelines
  • Present to senior management
  • Develop an overall video brand messaging strategy


Market Target

The target remains general population, people who care about others in need, social issues, and disfunctional communities.

Team Management & Interactions

What do you need to know to manage a creative team successfully? You need an answer to the question: What are they actually like? get a deep insight into their personalities. A comprehensive study about the creatively gifted people brings a whole lists of characteristics.

Poster Design

Dedicated feeling around the Documentary’s theme, the poster of a movie brings the quintessential out of the narrative without divulging the main story. 

Meaningfull Design


Engaging Compositions

Creative Ideas


Integrated storytelling

Graphic design with purpose acknowledge constant forging on
Graphic design with purpose acknowledge constant forging on
Graphic design with purpose acknowledge constant forging on
Graphic design with purpose acknowledge constant forging on
Graphic design with purpose acknowledge constant forging on

User Experience

The benefit of bringing to light the truth in a story is priceless, no matter how ugly the truth might be. Some do shake us to the ground, but at the same time they enrich us to profound levels of counciousness. These films make us more responsable and carefull to people and communities in need of help.

Brand Design

Typography has played the main role in Destiny Productions logo design. The “D” and “P” blend in with an artifact of a film reel, bringing the composition in unity and rhythm. The logo is meant to stay monochromatic for obvious reason of the tribute to black and white starting era of film. The serif Trajan Pro 3 brings a solid and stable feel along with elegancy of a such a powerful word “Destiny”. 

Web Design & Development

The website design of http://www.destinyproductions.ca/ has had a slight evolution since 2016 to present day. It’s been buit in Muse and since 2018-2019 lack of support from Adobe, we are planning on migrating to other platforms in 2020. With a contemporary look and feel in mind, we are planning on keeping the users involved and informed through new web tools available. 

As everywhere on our websites work, we like to see implemented advantages of the quintet HTML5-CSS3-JS-PHP-MySQL, along with various content from anywhere visual communication and motion picture exist.

Graphic design with purpose acknowledge constant forging on
Graphic design with purpose acknowledge constant forging on

Check out more about their documentaries (shorts) on the left above button, or the current project(s) on the right.

Let’s Get in touch
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